![]() ![]() ![]() Prowse remembers Hubbard sending the duo “a heartfelt email about how Celebration Rock was an absolutely terrible title.” Hubbard felt it sounded like the name of a U2 album, which cut against the hard-drinkin’, hard-tourin’ good ol’ boys image they cut on 2009’s Post-Nothing - “You’re going for the big, giant rock band and that’s not really who you guys are,” he explained. ![]() Japandroids had made it abundantly clear throughout their relationship that they’d rather quit music altogether than commit to songs that were anything less than great, so Polyvinyl politely declined to hear the demos, trusting Japandroids’ internal quality control - that is, at least until they shared their idea for the album title. Drummer David Prowse recalls how he and guitarist/vocalist Brian King wanted to preview some rough drafts as they struggled through the writer’s block and self-doubt that had turned their second LP into an arduous, seemingly endless slog. Throughout the ongoing Polyvinyl Podcast series, nearly everyone involved in recounting the label’s 25-year history describes its brain trust as almost invariably hands-off and artist-friendly, including Japandroids. If Polyvinyl label manager Seth Hubbard had it his way, that’s exactly what would be happening right now. Imagine how we’d be talking about Celebration Rock if it was named literally anything else. ![]()
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